PRIDE: Creating Content with a Cause.

One of the goals of PPK’s internal marketing efforts includes creating content that has a bigger purpose. We started this initiative by creating a merch collection where 100% of profits were donated to a local Tampa Bay LGBTQ+ charity. More recently, we partnered with the Rose Dynasty Foundation to help create a conversation about ‘drag’ being a performance art.

We updated our merch collection and continue to donate 100% profits and created a short film with the founder of the Rose Dynasty Foundation, Jason Shabazzo aka “Mama Rose.”

My role: Creative Direction + Concept + Film Direction