Getting Real with PDQ

PDQ has something not many fast food restaurants can talk about; quality. So when we introduced the “Real Food” campaign, we focused on one thing… realness. We found real PDQ fans to go in front of camera to film food reviews inspired by food content creators on YouTube.

We worked with PPK Productions to create a :30 spot featuring all the talent and :15 versions with them individually.

My roles: Concept + Creative Direction + Writer

REAL CUSTOMERS. REAL REACTIONS.