Turning Trains into a Symbol of PRIDE.

The DDB San Francisco office believed that equality and representation for LGBTQ+ community should last more than a month. So we proposed an idea… what if we changed the colors of the Muni Metro Lines to match the colors of the Pride flag?

We partnered with Equality California to launch the RIDE WITH PRIDE initiative and used the power of grassroots to grab attention and support.

My roles: Social Creative Direction + Writer