Vandalizing OOH with Greenville Drive

The Greenville Drive is a minor league team nestled in downtown Greenville, South Carolina. For the upcoming 2015 Spring Training, we drummed up excitement by purposely vandalizing a billboard on a popular stretch of highway. 

It started by first installing a ridiculously generic billboard. A few days later, we then sent Greenville Drive mascot, Reedy Ripit to go in and change the billboard to promote the upcoming season.

My roles: Concept + Writer